I Want To Create Winning Culture At United, ETH Vows
Erik ten Hag has vowed to reinstate a ‘winning culture’ at Manchester United and claims he must ‘maximise the performance of the players’ to do so.
The former Ajax boss was speaking ahead of his side’s Europa League clash with Spanish giants Barcelona, with the first leg taking place at the Nou Camp on Thursday.
The Red Devils have been on an upward trajectory since the Dutch boss arrived in the summer and ten Hag believes he’s helping restore United to ‘where they belong’.
Speaking to UEFA.com, he said: ‘I’m fine and I’m happy there. I was looking for a new challenge and Manchester United was a big club, but obviously less successful [in the] last couple of years, so there’s huge talent to restore that big club [to] where they belong.
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‘It’s not only about training the team. It’s about changing the culture, getting a winning culture, and that’s what I aim for, but when I say ‘I’, no: ‘We’. We have to do it together.
‘Manchester United is a great club, [there are] big fans all over the world, it’s a very global club. I’m really happy to be there, to be part of it. We want to be successful, but it’s got to be long term.’
Ten Hag continued: ‘Every day, I expect the best from myself. I want to challenge myself. And, together with my coaches, I want to get the best out of the players. We want to create a good team but I also want to maximise the performances of the players.’
Under ten Hag’s guidance this year, a number of United’s first-team players – such as Marcus Rashford and Luke Shaw – have had a resurgence in their playing career.
Winger Jadon Sancho was also allowed time away from the club by ten Hag in a bid to rediscover his best form. Shortly after, he scored a crucial goal in United’s draw with Leeds.
