Don Jazzy has recommended artists take a page out of Davido’s book when promoting their work.
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The head of Marvin Records mentioned the OBO singer’s album marketing efforts in a tweet despite his notoriety.
Don Jazzy claimed that despite thinking that everyone will like his record since he is “Davido,” Davido never felt complacent.
He advised musicians to adopt Davido’s marketing approach, reassuring them that doing so wouldn’t damage their reputations.
“Dear artists hope you can see how Davido is marketing his album. He didn’t form oh I’m OBO so everybody will cop my shit,
