Davido, UnitedMasters Join Forces to Launch New Record Label, Nine+
Popular Nigerian singer-songwriter Davido has partnered with UnitedMasters, a music distribution company, to launch a new record label named Nine+. The collaboration marks another significant milestone in Davido’s illustrious music career and further cements his position as a key player in the African music industry.
Nigerian singer, David Adeleke also known as Davido has joined the upper echelon of music executives to launch his record label. Nine+ in a collaborative deal with UnitedMaster’s Steve Stoute.
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According to Steve Stoute, who is an American record executive, in an interview with Bill Board “I believe the music Davido has created and shared with the world has been exceptional,” . “For me, his fusion of Nigerian and Atlanta influences, coupled with his personal experiences, resonates uniquely through his lyrics and production. I couldn’t quite pinpoint it at the time, but there was something distinct about his sound and song structure.”
The agreement was finalized on Wednesday, April 17, 2024, with UnitedMasters, which recently expanded its operations to Nigeria, to establish the new label, Nine+ Records. Stoute and Davido are determined to explore beyond the confines of Afrobeats, venturing into diverse genres such as hip-hop, R&B, Latin, country, and more, in their quest to discover fresh talent.
Stoute concurrently served as Executive Vice President of Interscope Geffen A&M Records and President of Urban Music at Sony Music from 1999 to 2009.
