In a recent interview with Channels TV, Timaya stated that being controversial was a strategy, but the media took it too far.
The ‘Dem Mama’ singer admitted that many people thought he was insane because of his controversial lifestyle, and that he purposefully rebranded once his controversial tactic failed.
He said:
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“My being controversial was a strategy but the press took it too far; they wanted to kill me. And back then, it wasn’t the internet; it was newspapers. When they publish, it goes on the street for one week before they publish another one. For that one week, you will be the topic of discussion.
“When you go to buy suya the next week, you will see your face in the newspaper that was used to wrap it. So, it was really hard. At that time, I was the only one causing controversy. People thought I was crazy. My foundation as a Port Harcourt boy also played a role in me being controversial back then.”
